Executive Conference and Happy Hour

EVENT: Executive conference, 120 guests GOAL: This team wanted to produce a 2-day executive offsite in New York City, complete with a conference for 120 guests, swanky rooftop happy hour, custom "swag store" with branded giveaways, and engraved trophies for exemplary employees. CHALLENGE: The client had only 8 weeks to plan, a modest budget for the goal, zero flexibility on dates, and was set on NYC as a location. SOLUTION: We searched relentlessly for the perfect venue that could accommodate everything: hotel room block, conference space, and a private rooftop happy hour for 120 guests. This prevented the chaos of shuttling guests between venues or having them take public transportation in the city. To maximize the limited budget, we secured the room block at a discounted rate. We got creative with local vendors to build a "Swag Store", custom signage, and provide florals on minimal budget. The conference was a great success.