Happy Hour: Air Force Conference

EVENT: Happy hour and fireside chat, 120 guests GOAL: This team wanted a bold networking event to stand apart from similar competing gatherings at an aerospace conference in Washington D.C. CHALLENGE: The aerospace conference was in an enormous complex full of meeting rooms and event venues, all of which felt drab and uninspiring. Many of the competing events at the conference had larger budgets and bigger brand name value. To succeed, we had to produce a truly unique event that attendees would not only prioritize over other options, but be willing to leave the conference space in order to attend. SOLUTION: We threw a one-of-a-kind happy hour at a waterfront ferris wheel at sunset. This included fireside chat with the CEO, pass trays, open bar, DJ, and a 12 ft LED screen to show off the company's tech. Guests rode the ferris wheel at sunset for epic views of DC National Harbor. All event staff were dressed in aerospace flight suits with custom event patches. It was the hottest ticket in town!